Humans who tell them not what they want to hear, but what they need to hear. We believe the best entreprenuers seek truth tellers. As a result, Shell was able to skyrocket from a rather weak market position to the top 2 of the world’s leading oil companies. Since 2011, Red Swan Ventures has worked with magnetic, authentic, tenacious, and evolving founders to build great companies. With great success: Shell had already been prepared for an oil-shock scenario when others didn’t even dare to think about it. Then, in the 1960/70, a team at Royal Dutch Shell adopted scenarios for business purposes. Scenarios were originally applied by the US Air Force for strategic planning. We also apply scenarios for a new form of project planning, for structuring workshop discussions, and for engaging people in collaboration in a new way. In their investments, Red Swan Ventures look for companies where they find happy customers, happy employees and happy shareholders. The firm prefers to invest in the information technology, consumer service and artificial intelligence sectors. With scenarios we guide individuals, companies, startups, NGOs, business associations, political bodies, research organizations, etc. to better decisions in strategy-, reform- and change-processes and in the development of new business ideas. Red Swan Ventures is based in New York City, New York and was founded in 2011. And it is action-oriented in every step. In the scenario process, managers create and discuss various plausible stories of the future and their implications for strategic decisions to be taken in the present moment. In our approach, the scenario technique is a living, continuing, and comprehensive process, shaped by the people who participate in it. The key to success is to identify critical uncertainties and to see a VARIETY of future outcomes and possibilities.įor this purpose, scenario planning guides your mind and intuition in a structured, analytical process, which may lead to surprising outcomes and help you and your organization to stay open, flexible, and to expect the unexpected. Not by trying to predict ONE possible future – as trends and forecasts do. in Economics and History from Northwestern University and has earned an M.B.A. He also serves as Board Member at AYR and Interior Define. How? Scenario planning - or simply scenarios - is an excellent way to become aware of possible develop-ments before they occur and to take conscious decisions accordingly. Andrew Dunn is a Co-Founder at Red Swan Ventures. Then start to actively manage change and see it as a great chance for growth and improvement. Yet, only few people and organizations are prepared for this perpetual change and can handle it with the needed strategic flexibility.ĭo you want to be successful, no matter what the future holds?ĭo you want to turn uncertainty into competitive advantage?ĭo you want to actively create choices and influence future developments? No one can afford to stand still in today's fast moving and ever changing world.
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