They want to know all the tips and tricks on how to take care of their skin to prevent wrinkles so they can look more youthful, just like women. Says Nelli: “I’ve noticed a lot of guys are more open to getting facials and want to know who the go-to person is when it comes to skin. And they’re interested in doing their own skin treatments at home, they’re doing their research, and they’re listening,” he says. It’s all about a holistic approach to health. “It’s the everyday man - no longer the ‘metrosexual’ - who’s really wanting to know what is good for their skin. A makeup artist who has worked with singers Toni Braxton, Michelle Williams, and Kelly Rowland, he’s witnessed how “modern” masculinity has shifted men’s receptiveness to the beauty world. The normalization of men’s grooming is a welcome change, says celebrity groomer Christine Nelli, whose clients include Justin Timberlake, The Weeknd, Tom Holland, and Jon Hamm, among others.īeverly Hills-based esthetician and men’s groomer Lashelle Ullie agrees. Perennially-young, multi-hyphenate musician Pharrell Williams launched his own gender-free skincare label, Humanrace, back in 2020. And Rihanna’s Fenty Skin isn’t the only star-powered beauty brand that’s catering to everyone. Peruse your local drugstore and you’ll find more shelf space dedicated to face washes, serums, moisturizers, and face masks geared towards guys - and some, like CVS, are even stocking men’s makeup. The best men’s skincare brands today aren’t the same as your dad’s face and body soaps. softer, more resilient skin, free of dryness or oil). Besides helping you look younger in the long run, the best men’s skincare brands can help you look (and feel) better on a day-to-day basis (i.e. Men are (finally) waking up to the powers of a great skincare regimen. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
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