Tools mentioned in this section: YouTube Analytics, Social Blade, quintly, TubeBuddy, vidIQįirst things first: YouTube Analytics is both free and convenient. On YouTube, you can always go by your subscribers and view count, of course, but you can also go beyond those.
To grow your business, website, or YouTube channel, you need to track your progress and current standing.
Tools for YouTube Channel Audit and Management Using these tools, you should be able to find the right combinations of keywords for your title, description, and tags.Ģ. Keywords Everywhere is a free browser extension that offers a lot of SEO data relevant to YouTube optimization. Kparser is also exceptionally slow compared with the other tools on this list. Kparser is better in that you can research a bunch of keywords at once but, again, you don’t get the search data until you pay, and without that data it’s tough to figure out the best keywords to use. Unfortunately, the app requires you to pay almost immediately for access to full functionality, including data on the keywords you’re getting. Keywordtool.io lets you search only one keyword at a time, but the list of keyword variations it returns is pretty robust. Two additional apps that are Web-based and also work for keyword research are Keywordtool.ioand Kparser. Note that it’s a desktop program, so it takes time to get it up and running. Rank Tracker is a good fit for those of us who handle large-volume SEO campaigns and need a free app. Rank Tracker allows you to research and save the keywords mined in both tools while seeing their stats.įor YouTube keyword research, it’s enough to use the free version. Right next to Autocomplete is the aforementioned Keyword Planner. YouTube Autocomplete is there, but it’s extended with many more results and stats on each keyword, such as Keyword Difficulty, Expected Visits, and so on. For example, Rank Tracker (full disclosure: it’s my project) brings together a bunch of different tools, and is useful for someone who needs to study every type of YouTube keyword research metric, sometimes simultaneously. If you’re aiming to run a full YouTube campaign, you’ll probably need to dig into more specialized tools. But, at that point, you will have crossed into a larger-volume campaign. Ideally, you’d use Keyword Planner with YouTube Autocomplete to have the fullest list of keywords possible. Keyword Planner is the weapon of choice for many YouTube marketers, and for good reason: You can research up to 10 keywords that you want your video to rank for, and it gives you a solid list back. To research further, you’ll need a tool that’s a little more complex, though preferably still free and convenient. On the other hand, the drawbacks are obvious: There’s no data on the keywords, and you can research only one keyword at a time. It’s free, which is a huge plus, and it’s embedded into YouTube itself. It shows you what people search for and what kind of long-tail (longer multiple-word) keywords you might consider using.Īutocomplete is the most basic tool to use for researching YouTube keywords. When you type in the keyword you’re interested in, autocomplete gives you a significant list of common variations. YouTube Autocomplete can be surprisingly useful.
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